Plainly reads the ingredients panel on a product and explains it in plain language. This policy describes exactly what we collect, where it goes, how long we keep it, and how to get rid of it.
The short version. Your health and dietary flags never leave your phone. Photos you take are uploaded to analyse the label, then the original is deleted within 24 hours. If you keep scan thumbnails switched on, a small image of each scan stays in your history until you delete it. We sell nothing and show no advertising.
Plainly is operated by Rahul Sharma, Baner, Pune, Maharashtra, India. For anything in this policy, contact rahulsharma2r@gmail.com.
Your health and dietary profile — sensitivity flags such as fragrance or nut allergies, skin sensitivity, added-sugar avoidance, and similar — is stored only in the app's local storage on your device. It is never transmitted to our servers, never sent to any analysis provider, and we cannot read it. This is a deliberate design decision, not a policy promise: personalised scoring is computed on the device itself, from a neutral analysis that contains no information about you.
If you uninstall the app, this profile is gone. It is not backed up to us and cannot be restored by us.
| What | Why | How long |
|---|---|---|
| Email address and name | To create and sign you into your account, and to sync your history across devices | Until you delete your account |
| Photos of product labels | To read and analyse the ingredients panel | The original is deleted automatically within 24 hours of upload |
| Scan thumbnails (optional) | So you can recognise past scans in your history | Kept until you delete them or delete your data. This setting is on by default and can be switched off in the app |
| Analysis results — product name, brand, ingredient list, scores and explanations | To show your history and trends | Until you delete your data |
| Technical logs — timestamps, error diagnostics, request identifiers | To keep the service working and diagnose faults | 30 days |
We do not collect your contacts, location, advertising identifiers, or browsing activity. We do not use analytics or advertising SDKs.
When you scan a product, the photo is uploaded to our storage, passed to our analysis provider to read the label, and the original image is then deleted automatically within 24 hours. It is not used to train any model.
If Keep scan thumbnails is on — the default — a reduced-size copy is kept alongside the scan in your history so you can recognise it later. Switching the setting off stops new thumbnails being kept; deleting your data removes existing ones.
| Provider | What they receive | Where |
|---|---|---|
| Anthropic — label analysis | The photograph of the product label. No account identifier, no email, and none of your health flags | Processed via Anthropic's API. Anthropic does not use API inputs to train its models |
| Amazon Web Services — hosting and storage | All data described in section 2 | Mumbai, India (ap-south-1) |
| Google — sign-in only | Confirms your identity when you choose "Continue with Google". Google shares your email address and name with us | Per Google's own privacy policy |
We do not sell personal data, and we do not share it with advertisers or data brokers.
Data is stored in Amazon Web Services' Mumbai region (ap-south-1). Label analysis is performed by Anthropic, which may process the image outside India. If you are in the European Economic Area or the United Kingdom, transfers outside your region rely on the appropriate safeguards permitted under applicable data protection law.
You can, at any time:
Depending on where you live, these rights arise under the EU/UK GDPR, India's Digital Personal Data Protection Act, or comparable law. Where we rely on consent, you may withdraw it at any time. If you believe we have handled your data improperly, you may complain to your local supervisory authority.
Health-related information is treated as a special category of personal data. We have deliberately designed the app so that this information stays on your device and is never processed by us.
Data is encrypted in transit and at rest. Stored objects and database records are encrypted with a dedicated key. Access to production systems is restricted. No system is perfectly secure, and we do not claim otherwise.
Plainly is not directed at children under 13, and we do not knowingly collect their data. If you believe a child has provided us with personal data, contact us and we will delete it.
Plainly is an informational tool. Ingredient analysis is generated automatically and may be incomplete or wrong. Do not use it to make medical, dietary, or allergy decisions. Always read the product's own label, and consult a qualified professional about your health.
If we change this policy we will update the date at the top, and give notice in the app for changes that materially affect you.